If I remember correctly, I think it didn't increase at all. I know last year's was around $135-$140 and this year's is $139. So only a few dollars at most. But I didn't even use it last year - at all. Peri only had her routine visit, which didn't even amount to the premium. I have it for emergencies/diseases only.
Yes, it is a doodle. I was researching pet insurances a couple of weeks ago and was running different quotes on PetPlan's website. I've noticed that the picture of the dog changed based on what you entered for the breed.