We have used the sham wows for drying after bath time, for months. LOVE IT! You can wring it out and reused over and over to get all the water off of the coat before letting them out of the tub. No more "full load of towels" after bathing 3 dogs.
I have the Shamwows. They worked really well until they ended up going through the washer and the dryer. Somehow the absorbency reduced a lot. I bet it was the dryer...or dryer sheets that messed them up somehow.
Love the ad!! But we'd have to carpet the whole kitchen floor in ShamWows to soak up the water from Snickers. He comes up from his water bowl like a hippo from the river...water just flowing from his mouth and beard.