Licking paws...fur turning reddish.

[TYoung]

So my Labradoodle has been licking her paws A LOT for a few weeks now.  I didn't realize it until I noticed that the fur on her paws starting with the fur between her paw pads was turning reddish (she's apricot).  What are some the reasons she may be licking her paws this much?  allergies? if so, which types?  Do I need to take her to vet asap, or try to figure this out?

She eats Orijen adult dry food...snacks and toppers are carrots, berries, cheese, grass fed plain yogurt, plain grass fed beef, apple, peanut butter.  Fruitables and Fromm crunchy treats.

Thanks in advance for your help and guidance.

[Karen, Jasper and Jackdoodle]

I'd go with 15-20 mg of the Claritin.