I thought I'd start here, since I think many of us have gone through this experience (or go through it regularly). Because I'm trying so hard to be in a "new mindset" and expect more of Murphy, DH and I decided to "bite the bullet" and take the boys to Petco yesterday. We had a "game plan" worked out....we would keep them separated in the store, and DH would take Guinness while I walked with Murphy. I got myself all "psyched" for this, took several deep breaths in the car, stood up straight, and in we went. I was hoping there would be other dogs in the store (because that's his "downfall"), and there were. When I saw the first one is when I started to sweat....yes, literally. Murph did his usual lunge when he spotted the dog. I was ready, stepped into him to let the leash go loose, and gave him a quick "tug". Woo Hoo, he turned around to look at me. I quickly gave him a little treat, and at that point the dog disappeared into an aisle. Okay, we dodged the first bullet. Then we headed for the "squeaker toys"...his favorite thing. He immediately found one he LOVED, and I gave it to him and let him carry it in his mouth for the rest of the time. This may have been a mistake...I'm really not sure. Was I indulging him because of my own insecurities...maybe? Anyway, he was happy as could be, and that toy took most of his attention. As I think back on it, I should probably have been trying to focus all his attention on ME and not the toy. Oh well, I'm learning. We stayed in the toy aisle for a while, and then the really long walk to the cash register (with Murph still carrying his prize squeaker toy). There was another dog ahead of us in the line. You guessed it....lunging (but no barking because the toy was still in his mouth). I put him in a "sit/stay", which he did quickly....HE CAN DO IT. No treats this time, because he had his toy. He never took his eyes off that other dog though, and was making some "growly" noises. I'm not sure...should I have corrected that? We just waited until they were finished and left. Then it was our turn at the register. We managed to pay and get out of the store with NO MAJOR EVENTS. Now I know that Murph (and I) and I can do it. I'll definitely be less worried the next time. I'd love some feedback on how other Doodles do in this situation, and how you manage to make it a "fun experience". I did all this with Guinness (and still do), but he never was reactive the way that Murphy is. His only challenge was that he wanted to meet all the people in the store, and I had to teach him that he couldn't jump on them. But he only weights 18 pounds (and when I was training him he only weighted about 12 pounds), so that was a whole different scenario.