I recently went to my local feed store and asked them what their best selling toy was and they led me to this product. They said that they sell really quickly, and everyone just raves about them. So I thought I would try it out. Well, guess what, my doodle loves it! There isn't one of those plastic squeakers hidden in it, in fact the whole toy is like one big squeaker. Literally, all you have to do is push down on it ever so slightly and it makes this high pitched grunting sound. The head also rattles when you shake it, so its all around a load of fun. Only problem is, your dog will love it so much that you may have to take it away at night or in the ealry mornings because all you will hear is this high pitched grunting haha.